Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your business.
Billions of searches are conducted online every single day, every search gives out millions of search results with a maximum of 10 -12 results per page. However, statistically a user will only check the results in the first page of results or maximum the second page as well.
Therefore, it is crucial for your business to stand out of the competition and appear on the top of these search results in order for your business to be visible to prospective customers.
Since the online world is an ever-evolving virtual space, this is not a one-off configuration, SEO is a regular on-going activity – optimizations done with daily research.